Top 5 Business Apps in Colombia Q4 2023

In the fourth quarter of 2023, the top 5 business applications in Colombia demonstrated diverse trends in downloads and active user metrics. Here's a breakdown of their performance according to Sensor Tower data.

Microsoft Teams saw a significant fluctuation in weekly downloads, peaking at approximately 88.9K in late October before declining to around 24K by the end of December. The app's weekly active users began the quarter at 416K but experienced a steady decline, ending the year with around 187K users.

Zoom Workplace experienced a gradual decrease in weekly downloads, starting at 41.8K in late September and tapering off to around 15.6K by the end of December. The app's weekly revenue peaked at around $3K at the beginning of the quarter but remained relatively stable around $2K for the remainder of the period. Active users also decreased, beginning at 533K and dropping to approximately 210K by year-end.

Microsoft Authenticator had a notable peak in downloads in mid-October, reaching around 92K, before declining to approximately 17.5K by the end of December. Active users saw a steady increase from 372K at the start of the quarter to a peak of 436K in late November, before settling at around 340K by the end of the year.

Sistecrédito Personas showed a consistent growth in weekly downloads, starting at 29.5K in late September and reaching around 47.2K by mid-December. Active users also saw an upward trend, growing from 175K to approximately 215K during the same period.

DiDi Driver: Drive & Earn Cash maintained a steady increase in weekly downloads, starting at 21.4K in late September and peaking at around 29.7K by the end of December. The app's active users increased gradually from 148K to about 170K over the quarter.

For more detailed insights and trends in the business app category, visit Sensor Tower.